Restaurant Push Notifications: Boost Sales & Engagement
- Push notifications help you boost sales fast — a quick message can bring customers back or trigger new orders.
- Send at the right time — during lunch or dinner for the best results.
- Promote offers or new items — great for limited-time deals and menu launches.
- Win back inactive customers — with personal messages like discounts or reminders.
- Keep it short and relevant — no more than 1–2 messages per week, with clear action like “Tap to order.”
Push notifications are the secret weapon most restaurants are underusing.
Think about it: your customers are already glued to their phones. A short, well-placed message can remind a customer to reorder, try a new dish, or grab a flash deal—all with almost no effort from your side.
In this article, we’ll show you how smart push notifications can help you boost sales, bring customers back, and stay top-of-mind without annoying your customers.
Why Push Notifications Matter for Restaurants
Unlike emails or social media ads, push notifications show up directly on a customer’s device.
They’re instant, direct, and highly personal—allowing you to stay connected even when the customer isn’t actively thinking about your restaurant.
Studies show that push notifications can boost app engagement by up to 88% and increase customer retention rates by 3-10x compared to restaurants that don’t use them (source: Airship). For restaurants, this means more repeat orders, faster re-engagement, and a powerful way to drive sales with minimal effort.
5 Ways Push Notifications Boost Sales
1. Timely Reminders = Instant Orders
A well-timed push—like “Dinner rush? Order now and skip the wait!”—can trigger cravings and prompt immediate action. Restaurants using timed notifications during lunch or dinner peaks often see a 15-25% increase in orders compared to regular days.
2. Promoting New Items or Limited-Time Offers
Launching a new menu item? Offering a holiday special?
Push notifications are the fastest way to tell your best customers first, creating urgency and excitement.
Time-sensitive promos can lead to quick spikes in sales without spending on ads.
3. Re-Engaging Dormant Customers
If a customer hasn’t ordered in a while, a friendly nudge like “We miss you! Here’s 10% off your next meal” can bring them back.
Targeted reactivation campaigns via push can recover customers who might have drifted away.
4. Boosting Loyalty and Reward Participation
Push notifications are perfect for loyalty members.
Whether it's reminding them about points, announcing double-points days, or sending a birthday treat, regular notifications help keep loyalty program engagement—and repeat purchases—high.
5. Driving Curbside (Car Collection) and Pickup Orders
If dine-in traffic is slow or you want to push curbside, a simple notification like “Ready when you are. Order curbside pickup now!” encourages convenient ordering and helps balance dine-in with takeout operations.
How to Use Push Notifications Effectively (Without Being Annoying)
1. Timing Is Everything
Don’t blast customers at random times. Schedule push notifications based on peak ordering hours—like mid-morning for lunch promos or late afternoon for dinner reminders.
2. Personalization Matters
Use customer data smartly. For example, if someone always orders burgers, send them burger-related offers—not pasta promos.
3. Keep It Short and Actionable
Push messages should be quick to read and easy to act on. Aim for 10–15 words max.
Example: “Craving pizza? Your favorite’s just a tap away.”
4. Don’t Overdo It
Send too many pushes and you’ll risk customers disabling notifications.
A good rule: 1–2 relevant notifications per week is enough to stay top-of-mind without overwhelming them.
5. Include a Clear Call-to-Action
Every notification should tell the customer what to do next: “Tap to order now,” “Unlock your offer,” or “Reserve your table.”
Small Messages, Big Results
Push notifications may seem simple, but when used strategically, they can drive big gains for your restaurant:
- More orders
- Higher loyalty
- Better customer retention
It’s all about sending the right message at the right time—and doing it in a way that feels personal and helpful, not spammy.
If you're ready to boost your restaurant's sales and connect with customers instantly, Weevi can help you set it all up, easily and effectively.
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